Memory Lane is a living history museum depicting coastal rural life in Nova Scotia during the 1940s. The new logo was designed by Karen Brown of KBrown Design, Halifax and won in the Independent category of the Legacy edition of the Redgee Awards.

The logo illustrations were created by researching 1940s colours, patterns and clothing styles.The truck, woman holding baby and the boy were done separately in vector to be used in large format on highway signs, village signage and visitor maps.